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REASON
Where logic meets emotions
Our reasons
Less than 18 kg of pure power and rangeenos
Boost Mode
120 Nm 1000W
105 Nm 800W
Fully optimized and adapted geometry
Full and smart connectivity
800 Wh to enjoy
without worrying about autonomy
Feels like flying
Discover what happens when speed, power and lightness come together. You're no longer pedaling — you're taking off.
Choose your reason
Reason
Long Travel Suspension
160/160mm
Head Tube Angle
63.5º
Seat Tube Angle
77º
Reason Air
Lightweight Suspension
140/140mm
Head Tube Angle
64.5º
Seat Tube Angle
78º
Choose your reason

Made to challenge the wildest paths, the Enduro bike shines on technical descents and extreme terrains. Agile, responsive, and with long-travel suspension, it offers total control when speed, gravity, and adrenaline take over.

Carbon: Lightweight precision
Turns every impulse into pure speed. Light, aggressive, and finely tuned to descend fearlessly... and climb without burden.
Aluminum: Raw strength, total confidence
Built for those who stop at nothing. Strong and reliable, perfect for pushing

Designed to flow naturally, the Trail bike represents the perfect balance between control, precision, and fun. Light and agile, the Reason is ready to tackle both technical trails and fast, flowing tracks.

Carbon: Lightness, stiffness, and efficiency
Designed to fly over every line with firmness and control. Instant response and consistent performance where you need it.
Aluminum: Solidity and reliability
Durable, stable, and ready for anything. Built for long-lasting durability without compromising authentic sensations.
Lightness that adapts to your style
Designed to offer the perfect balance between reduced weight and high-level performance. Choose between the strength of aluminum or the reactive lightness of carbon. Its adjustable geometry and optimized kinematics ensure agility, control, and efficiency across all types of terrain. Thanks to DJI's Avinox system, you’ll enjoy powerful and smooth assistance, ideal for both demanding climbs and technical descents. A light, precise, and rider-adaptable e-bike.
Precise design and kinematics

The REASON is redefining the e-bike category with a high-performance frame that´s both lightweight and engineered with unbeatable kinematics. It absorbs vibrations without sacrificing  responsiveness and delivers agility, control and precision at all times. Its sleek, integrated design looks just like a muscular bike - no one would guess it's electric, not even up close.

 
Adjustable geometry
With a Flip Chip system that allows you to adjust the frame’s geometry quick and easy.
Modify the head tube and rear triangle angles to suit your riding style or terrain type.
One frame, four possible configurations.
Maximum versatility for riders who want it all.
 
Kinematics ready for action / The evidence
leverage ratio
LEVERAGE RATIO
The REASON features a progressive kinematic design with a 21% leverage ratio, ensuring a sensitive suspension at the beginning of the travel that becomes progressively firmer. This behavior improves traction, comfort, and avoids bottom-outs on big hits or jumps. It also allows fine-tuning via volume spacers or tokens in the shock, adapting to different riding styles. A smooth, balanced, and controlled curve, ideal for Trail, Enduro, and e-bikes.

PROGRESSIVITY

 
21%
anti-squat
ANTI-SQUAT
The REASON has an optimized and balanced anti-squat curve—firm when pedaling, responsive when the terrain demands it. With SAG values from 108% to 104%, it eliminates pedal bob and keeps the suspension efficient and stable on climbs. The progressive drop to 65% improves traction in large compressions, delivering the perfect balance between performance and sensitivity.

EFFICIENCY

 
108%
anti rise
ANTI-DIVE
The REASON features a progressive anti-dive curve around 55%, maintaining control under hard braking without excessively stiffening the fork. This value falls within the optimal range (50–70%) for Trail and Enduro, ensuring a stable ride, active fork, and natural feel in technical terrain.

ANTI-DIVE

 
60%
anti rise
KICK- BACK
The REASON features a progressively tuned kickback curve with a moderate value of up to −20°, perfectly balanced for a trail/enduro e-bike. This figure falls within the ideal range, minimizing interference during technical pedaling without compromising sensitivity on descents. The result is an active, predictable suspension system with excellent traction—ideal for maximizing motor assistance across all types of terrain

KICK-BACK

 
-20º
 
Designed to lead
Responsiveness

Immediate and precise response to every movement.

Design Integration

Clean, modern design with advanced integration and standout aesthetics.

Lightness

The Reason is lighter without compromising performance, improving agility and efficiency on demanding terrain.

DJI Avinox Motor

The DJI Avinox M1 motor, integrated into the Megamo REASON, blends cutting-edge technology with relentless performance. Its compact design, palm-sized and weighing just 2.52 kg, delivers an impressive 105 Nm of torque. Thanks to its innovative planetary gear, it achieves a high transmission ratio in minimal space, striking a remarkable balance between size, lightness, and power. Ideal for tackling the toughest terrain with maximum efficiency and control.

120Nm

Boost: Maximum continuous torque

1000W

Boost: Power peak

105Nm

Maximum continuous torque

850W

Power peak

2,52Kg

Lightweight motor

Smart assistance: you choose the effort
leverage ratio
Boost

Boost mode unleashes an extreme burst of up to 120 Nm of torque and 1000 W of peak power for 30 seconds. Ideal for critical moments that require extra strength, such as steep ramps or technical obstacles.

leverage ratio
Auto

Optimized to dynamically adapt to changing conditions, Auto mode uses advanced sensor fusion to adjust assistance automatically and continuously based on pedaling effort. Ideal for long rides and varied terrain.

leverage ratio
Eco

Designed to maximize range on long journeys, Eco mode provides smooth acceleration from the start and reduced assistance, perfect for flat surfaces while optimizing energy consumption.

leverage ratio
Trail

Ideal for mixed and technical terrain, Trail mode delivers medium and progressive assistance, offering more support where needed without compromising control. Built to tackle irregular sections with the right balance of power and efficiency.

leverage ratio
Turbo

Specially created for steep climbs, Turbo mode provides instant acceleration combined with maximum assistance, allowing riders to conquer obstacles and sharp inclines with ease and speed.

Lightweight battery, longer range
800Wh
Range of up to 157 km
3.74kg
800 Wh battery weight
Fast charging
0% to 70% in 1.5 h
Smart touchscreen

The REASON features the 2” OLED touchscreen from the DJI Avinox system, fully integrated into the frame. This advanced interface allows you to manage the drive unit and connect to the app. With automatic brightness up to 800 nits, it remains readable in all conditions and resistant to water, dust, and wet fingers.

2
1
2
3
2
1
2
3
inches

Screen size

8
1
2
3
4
5
6
7
8
8
0
0
0
0
0
0
0
0
0
1
2
3
4
5
6
7
0
1
2
3
4
5
6
7
0
1
2
3
4
5
6
7
0
1
2
3
4
5
6
7
nits

Maximum screen brightness

326
ppi

Screen resolution

Connectivity
Intuitive and configurable interface

Thanks to the integrated Avinox drive system, the Reason allows users to easily record all ride data. With advanced sensors that collect nearly 50 metrics, the control screen can be customized via the Avinox app, including details such as ride duration, range, average speed, and real-time power output.

Wireless controllers

DJI has developed dual wireless controllers that connect to the main screen via Bluetooth. This eliminates the need for cables, simplifies maintenance, and enables fast switching between assist modes with quick access to various functions and commands.

 
Smartphone integration for enhanced security

The Avinox mobile app unlocks the full potential of the system. Once paired via Bluetooth, it allows users to protect the bike, manage ride data, customize assist levels, and monitor the e-bike’s status in real time. It also sends alerts in case of unusual movement and provides other smart features.

 
Tailored parameters

After syncing with the Avinox app, riders can customize the display parameters to their preferences and riding styles. Settings can also be adjusted directly from the phone depending on the needs of each ride.

 
Smart bike protection

When the bike is connected to the smartphone via Bluetooth, it can be unlocked automatically as the user approaches. The system also includes safety features that send alerts to the phone if suspicious movement is detected, helping users stay informed about the bike’s location and status.

 
Smart diagnostic system

If an issue is detected in the drive system, a visual and audible alert will appear on the screen. The app allows users to identify, locate, and quickly resolve any errors to keep the bike functioning properly.

 
 
DESIGN
Blue

Blue, a bluish-grey tone that conveys visual lightness and flow — perfect for those who seek to glide through the trails with elegance.

Black

Black, sober and sophisticated, with strong contrasts that highlight every line of the frame and reinforce its technical personality.

Orange

Orange, a textured, energetic, and powerful orange that reflects the bold and determined soul of the REASON.

Green

Green, a matte teal that evokes a connection to nature and a sense of balance on every ride.

Dark Grey

Dark grey, elegant and striking, with subtle reflections that enhance its clean lines and racing silhouette.

Raw

Raw, brushed aluminum with red accents that radiate energy, strength, and dynamism — the perfect choice for those who want to stand out on the trail.

Geometry

Reason
160/160mm
Geometry default with flip-chip Low
Reason Air
140/140mm
Geometry default with flip-chip High

Fit guide

Small
<169
Medium
169-182
Large
182<
REASON CRB 01 (26)

REASON CRB 01 2026

Obraz
DJI Avinox M1, Bateria 800Wh
Fox 36 Factory Kashima 160mm
REASON CRB 03 (26)

REASON CRB 03 2026

Obraz
DJI Avinox M1, Bateria 800Wh
Fox 36 Factory Kashima 160mm
REASON CRB 05 (26)

REASON CRB 05 2026

Bild
DJI Avinox M1, 800Wh Akku
Fox 36 Performance 160mm
REASON CRB 07 (26)

REASON CRB 07 2026

Obraz
DJI Avinox M1, Bateria 800Wh
Fox 36 AWL HD 160mm
REASON AIR CRB 00 (26)

REASON AIR CRB 00 2026

Obraz
DJI Avinox M1, Bateria 800Wh
Fox 36 SL Factory Kashima 140mm
REASON AIR CRB 00 600 (26)

REASON AIR CRB 00 600 2026

Obraz
DJI Avinox M1, Bateria 600Wh
Fox 36 SL Factory Kashima 140mm
REASON AIR CRB 08 (26)

REASON AIR CRB 08 2026

Bild
DJI Avinox M1, 800Wh Akku
Fox 34 Performance 140mm
REASON AIR CRB 10 (26)

REASON AIR CRB 10 2026

Obraz
DJI Avinox M1, Bateria 800Wh
Fox 34 AWL Factory Kashima 140mm
REASON AL 03 (26)

REASON AL 03 2026

Obraz
DJI Avinox M1, Bateria 800Wh
Fox 36 Factory Kashima 160mm
REASON AL 05 (26)

REASON AL 05 2026

Obraz
DJI Avinox M1, Bateria 800Wh
Fox 36 Performance 160mm
REASON AL 07 (26)

REASON AL 07 2026

Obraz
DJI Avinox M1, Bateria 800Wh
Fox 36 AWL HD 160mm
REASON AIR AL 04 (26)

REASON AIR AL 04 2026

Obraz
DJI Avinox M1, Bateria 800Wh
Fox 36 SL Factory Kashima 140mm
REASON AIR AL 09 (26)

REASON AIR AL 09 2026

Obraz
DJI Avinox M1, Bateria 800Wh
Fox 34 Performance 140mm
REASON AIR AL 15 (26)

REASON AIR AL 15 2026

Obraz
DJI Avinox M1, Bateria 800Wh
Fox 34 AWL HD 140mm